User Experience Expert
Simplifier of Lives
Led team of 8 (5 engineers, 2 testers and 1 designer) from product concept to market for Audience 3D, a social audience analysis tool that increases user engagement of ad campaigns for digital marketers. Before A3D, digital marketers weren't satisfied with how they built audiences and targeted them on social media. A3D allowed them to define engaged audiences from psychographics, such as people who are passionate about a brand and show high purchase intent for one of its products, and surface messaging and images known to move and resonate with them. With A3D, digital marketers achieved 2.5x engagement rate for ad campaigns. The product generated $600K in sales in its first six month – the most successful product launch in company history!
Responsible for the product management efforts and a team of 4 (2 engineers, 1 tester and 1 designer) for this social wine app that answered the simple question "What should I drink tonight?" for wine drinkers. Before Crushed, wine drinkers stood frustrated in front of an in-store wine selection and made purchasing decisions based on wine labels or unhelpful tasting notes from staff. Crushed armed these wine enthusiasts with the necessary information to make personalized and informed purchases. Specifically, they got wine recommendations from friends and influencers, tracked their favorites, and learned about specific wines in real-time. We knew we were onto something when our users were 40% more likely to make a wine purchase that they were happy with.
Oversaw team of 12 (8 engineers, 3 testers and 1 designer) for Patient Access Intelligence, a productivity tool that addresses delinquent patient accounts for healthcare providers. Before PAI, healthcare providers lost a significant amount of money on these accounts where the patient fails to pay for rendered services. PAI captured these forfeited dollars by front-loading the patient account lifecycle with employees who are responsible for registering patients before their arrival. Between the registration workflow, third party integrations and error detection, healthcare providers increased collections by 16% and saw 23% more patients with PAI. This product grew to $400K MRR, or by 150%, during my time managing it.